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Residential Marketing Plan

Selling your home is one of the most serious transactions of a lifetime. With the unique demands of today’s real estate market, selling your home requires a real estate agent with a proven track record of expertise and results. Strong performance numbers and the ability to reach the world are the ultimate home seller’s competitive advantage!

The challenges of finding new buyers requires fast response marketing programs, leading edge technology and the financial ability to advertise your home throughout the marketing term. When you list your home with Gulfside Properties, you have the benefits of a seasoned professional with years of knowledge and experience plus an In-House Marketing Team and award winning marketing programs.

When it comes to real estate, exposure is everything. Gulfside Properties will promote your home to the largest possible audience of buyers and real estate agents through his In-House Marketing Team and Public Relations Department. You will gain access to Gulfside Properties exclusive marketing programs, unmatched in the world, to reach an elite and highly qualified audience of home buyers and their agents.

Gulfside Properties uses a dynamic combination of high impact traditional marketing coupled with state-of-the-art technology that generates proven results. First impressions are critical, and Gulfside Properties in place marketing programs and team get your property aggressively on the worldwide market within 24 hours of listing your home. Professional photography, full color brochures, videos, catered broker’s open houses, open houses, direct mail, newspaper ads, magazine color ads, referral networks and an award winning website are the start of your marketing campaign.

Michael Madden Broker and Gulfside Properties are recognized names locally, nationally, and internationally. Their unmatched marketing goes after the right buyers instead of waiting for the buyer to come to you and ensures you a distinctive edge over your competition.

Insight to Selling

Gulfside Properties has a keen understanding of market conditions and will provide a Professional Market Analysis of your home to help determine a competitive price range that encourages serious buyers to make serious offers.

  • Serious buyers look in the price range which has been predetermined by their down payment and monthly payment ability. Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.

  •  A buyer who is seriously looking soon becomes very knowledgeable in his range. An unreasonable asking price only discourages him from looking and considering your property.

  •  Buyers purchase by comparison, and a property priced above the competition does not “compare” favorably. Inviting a buyer to make an offer could indicate that a fair price has not been established.

  •  It is very difficult to obtain a reasonable offer on an overpriced property. The buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.

  • By contrast, offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.

  •  It is a mistaken idea to think that you will get more for a property by asking more. You usually get less, because fewer buyers will consider it; the right buyers will not see it; and it usually stays on the market so long that it tends to become “shop worn”.

  •  To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms and condition, with similar properties that are selling in your area.

  •  If you plan to adjust your price at the time of a sale, why not adjust the price now and attract serious buyers?

 

Preparations for the sale

First Impressions Are Lasting
Make good first impressions. If you live in a single family home, please evaluate the exterior. Does your home have a good "curb appeal" to a buyer driving the area? Do you need some colorful plants, or some landscaping fill-ins? Keep lawn trimmed and edged and the yard free of refuse. Make sure front walkway is swept. The front door greets the prospective buyer. Make sure that it is fresh, cleaned and scrubbed looking. Bulbs and lamp fixtures should look clean and in working order.

Let The Sun Shine In
Arrange shades of drapes to give maximum light. Turn every light on, even during the day. Replace all burned out bulbs. Let them see how cheerful your home can be.

Small Repairs Make A Big Difference
Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, badly cracked plaster and other minor flaws detract from home value. Have them fixed. Many buyers believe there will be ten problems they haven't noticed for every one they do see.

Paint For A Quick Sale
Faded walls and worn woodwork reduce appeal. You cannot find a better investment when you are selling a house than a few cans of paint.

Make Closets Look Bigger
Neat, well ordered closets show space is ample. Remove all unnecessary accumulations from closets, garage and all rooms. Remove excess furniture. Your home will appear much larger than it actually is.

Is Your Age Showing?
Sometimes minor redecorating is recommended if certain elements of your home are dated and tired looking. Dark wood, shag carpet, foil and flock wallpaper, etc. can be turn-offs even when the rest of your house is terrific. I can suggest inexpensive and effective ideas to bring you a better sales price.

Pride Of Ownership Sells
Cleanliness attracts buyers. Put sparkle in your home and it will pay off. For special showings and open houses, colorful fresh flowers give a special touch and show the pride you have in your home.

Three's A Crowd
Buyers prefer privacy when being shown through a house. That includes pets underfoot also. Whenever possible, never stay in your house with house hunters. The buyer will feel more relaxed. If it is necessary for you or your family members to stay, please don't discuss terms, price, etc. Silence is golden. Be courteous but don't force conversation. Apologies should never be made for any adverse conditions in your home. It only emphasizes the defects. Please let me handle any objections or answer any questions. It is part of my job and training.

Reasonable Access
Please let me know where you can be reached and anytime you will not be in town or available for showing presentations. I will always call you with as much notice as I am given. We are open seven days a week and have voice mail for after hours.

Virtual Tours

If a picture is worth a thousand words, a professionally filmed video tour of your property is worth even more. When you list your property with Gulfside Properties, their In-House Marketing Team will work closely with leading video production companies to produce a high quality Video Tour of your property.

Your Video Tour will be provided to prospective buyers and their agents in either VHS or DVD format. Your Video Tour will include a full walk-through of your property including professional narration.

Your video tour will also be ‘digitized’ and made available to the thousands of prospective buyers and real estate agents who visit Gulfside Properties award winning website, GulfsideProperties.com, each month.

Property Brochures

Gulfside Properties In-House Marketing Team has access to all the latest tools and hot new technologies to design a variety of full color print Brochures that effectively promote your property. To ensure that he has vibrant, high-quality images to highlight the key selling points of your property, Gulfside Properties always arranges for photography of your home’s interior and exterior.

Your brochures will be distributed throughout the market:

  •  Ongoing direct mail campaigns to our exclusive database of local, national and international home buyers and cooperating real estate professionals.

  •  Home buyer materials provided to prospective buyers and real estate professionals when your property is shown.

  •  Open House materials provided to prospective buyers and real estate professionals who visit your property during Open Houses as well as at all Open Houses Gulfside Properties holds for other properties.

  •  Global Referral Network of home buyers and their agents.

Showings

When a qualified buyer requests a showing, Gulfside Properties will:

  •   Always contact you first for approval

  •  Provide instructions for preparing for the showing

  •  Provide high-impact marketing materials

  •  Keep you informed of all feedback and sale opportunities by telephone, mail, fax, and email at your option.

Advertising

             

Naples Daily News, NY Daily News, Chicago Tribune, Boca Beacon, Wall Street Journal.

Notice: Some of the above mentions on this page can be used, your property may differ.

  

Great Buys!

Naples Florida Real Estate


Naples Florida Real Estate


 

 

 

 

 

 

 

 

 

RE/MAX Results Realty 400 5th Ave S * Naples FL 34102 *239-269-8224
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